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HHS Finalizes Rule Requiring Manufacturers Disclose Drug Prices in TV Ads

On Wednesday, HHS Secretary Alex Azar announced a final rule from the Centers for Medicare & Medicaid Services (CMS) that will require television ads for prescription drugs covered by Medicare or Medicaid to include the cost of the drug if it is equal to or greater than $35 for a month’s supply or the usual course of therapy. This is the first rule HHS has finalized after the release of the American Patients First drug price blueprint released early last year that offered wide-ranging proposals to reduce the cost of prescription drugs.

As a reminder, ASCRS submitted comments on the blueprint, thanking the administration for seeking to address rising drug prices, but also stressing opposition to several proposals included in the document: chiefly, the proposal to move some or all of Medicare Part B drugs to Part D. We will keep you updated.

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