Business of Refractive Cataract Surgery Summit

Course

BRiCS Introduction

Led by those who’ve done it successfully, the BRiCS Summit, over 2.5 days, will provide the roadmap attendees need to build their own thriving premium IOL practice. With personal strategies, workflows, tools, and patient communication resources in traditional lectures, small-group workshops, role play of real-world patient scenarios, and campfire chats, open dialogue and direct faculty interaction will deliver personalized attention and deeper engagement for an effective learning experience.

The BRiCS Summit will take place at the Westin Michigan Avenue Hotel at 909 Michigan Avenue in Chicago, Illinois. All programming will take place on the Level 2 of the hotel in the Great Lakes Ballroom (CME programming will take place in the Michigan Ballroom). Click here for more hotel and location information.

Thursday, October 2

Arrivals

Hotel check-in begins at 4:00 p.m.

Settle in and get ready for an immersive weekend. Hotel check-in begins at 4:00 p.m. Relax, connect with colleagues, and prepare for a content-rich experience.

Friday, October 3

10:00 a.m.–5:00 p.m. Registration and Exhibit Hall

Pick up your badge and conference materials, then explore the Exhibit Hall to meet with leading industry partners and learn how they can aid you in implementing premium lenses into your workflow. This is your first chance to see the latest technologies, ask questions, and get inspired. Take advantage of it!

11:00 a.m.–12:00 p.m. Networking Lunch with Exhibitors

Enjoy lunch with our exhibitors. These meals are designed for meaningful, informal conversations with peers and exhibitors, building connections that extend beyond the meeting room.

12:00–2:20 p.m. General Session 1: The Business of Refractive Cataract Surgery: An Evo- and Revo-lution

Even as IOL technologies continue to advance, ATIOL adoption remains stalled around 18%—despite evidence that nearly half of patients are open to these solutions. Why the disconnect? This session kicks off the conference by exploring what’s holding practices back, and how forward-thinking practices are closing the gap using more effective consultations, team alignment, and cutting-edge tools. Faculty will address key barriers like pricing and financing, and spotlight what’s new this year—from AI-powered solutions to patient education enhancements—and how these innovations are reshaping their refractive business models. If you’re ready to evolve your approach—or spark a revolution in how you deliver refractive cataract surgery—this is where to begin.

2:20–5:00 p.m. General Session 2: Building a Premium Practice: Culture, Strategy, and Scale

To build a thriving refractive cataract practice, you need more than clinical skill—you need a premium mindset, a strong team, and a strategic growth plan. This session breaks down the essential building blocks of a successful premium practice, from strengthening the patient journey, to building a culture of excellence, and implementing systems that support scale. Discover how to align your staff around a shared vision, communicate value to patients, and drive marketing efforts that fuel growth. Faculty will also highlight what’s new this year in workflow automation and support tools that modernize your infrastructure.

5:00–6:00 p.m. Networking Reception with Faculty and Exhibitors

Let’s continue the conversation over drinks and hors d'oeuvres. Mingle with faculty, industry partners, and fellow attendees in a relaxed setting designed to spark new ideas and professional relationships.

6:00-7:00 p.m. EyeAdvisor – The AI Conversion Coach Launch Event

Nick Sideris, Co-Founder
Join us for the official live reveal of EyeAdvisor — AI that transforms how counselors convert premium patients.

Saturday, October 4

7:00 a.m.–5:00 p.m. Registration and Exhibit Hall

Need help finding a session or accessing BRiCS resources? The BRiCS registration team is available throughout the conference to support you. The Exhibit Hall continues to be a hub for product discovery, Q&A with sponsors, and casual networking.

7:00–8:00 a.m. Networking Breakfast with Exhibitors

Enjoy breakfast in the Exhibit Hall and engage in meaningful, informal conversations with faculty, fellow attendees, and exhibitors.

8:00–10:30 a.m. General Session 3: The Match Game: Clinical Pearls for Every Step of the Patient Journey

Matching the right patient with the right lens is both art and science—and essential to the success of any premium practice. This hands-on session walks through each step of the lens matching process, with real-world insights into diagnostics, education, and recommendation strategies that align with your patients’ goals and lifestyles. Faculty will share practical pearls for guiding confident decision-making, rethinking the monofocal default, and using new lens technologies to personalize outcomes. You’ll also get a look at what’s new in 2025, including smarter diagnostics, emerging platforms, and generative AI tools that support counseling, team communication, and clinical workflow.

10:30 a.m-12:00 p.m. Breakout Session 1: Real-Life Role Play Workshop

From Tension to Trust: Mastering High-Stakes Communication (CME Provided)

12:00–1:00 p.m. Networking and Lunch with Exhibitors

Enjoy lunch with our exhibitors. These meals are designed for meaningful, informal conversations with peers and exhibitors, building connections that extend beyond the meeting room.

1:00–2:15 p.m. Breakout Sessions

Breakout Session 2: Why RLE is on the Rise (CME provided)
Breakout Session 3: Aii (Adoption, Integration, Implementation)

2:15–3:30 p.m. Breakout Sessions

Breakout Session 4: Enhancing Refractive Outcomes (CME provided)
Breakout Session 5: Foundational Marketing Principles

3:30–4:30 p.m. Breakout Sessions

Breakout Session 6: Advanced Implant Surgery Techniques (CME provided)
Breakout Session 7: The Price is Right: A Goal, Not a Game Show

4:35–4:50 p.m. General Session 4: World-Class Experience, Step by Step: Tools You Can Use Monday

Premium care isn’t just about what you offer—it’s how consistently you deliver it. This session offers a step-by-step roadmap for integrating advanced lenses into your daily workflow with ease and confidence. Faculty will feature the customizable, plug-and-play tools they use in their own practices, including workflows, checklists, scripts, intake forms, and patient education templates. You’ll leave equipped not only with high-impact resources—but with access to a post-course library and mentorship network to support implementation long after the session ends.

4:50–6:00 p.m. General Session 5: Post-Op Excellence: Optimizing Outcomes & Protecting Satisfaction

The postop phase is where patient satisfaction—and your reputation—are made or tested. This session gives you a structured approach to managing both routine and complex postop challenges. Faculty will highlight how to optimize the ocular surface, communicate effectively, and guide patients through difficult conversations that build trust and confidence. Faculty also shares the cutting-edge tools that help them protect chair time and prioritize meaningful connection over data entry.

6:00–6:45 p.m. Networking Reception with Faculty and Exhibitors

Let’s continue the conversation over drinks and hors d'oeuvres. This is your last night to mingle with faculty, industry partners, and fellow attendees in a relaxed setting designed to spark new ideas and professional relationships.

Sunday, October 5

7:15–8:15 a.m. Networking Breakfast and Campfire Chats with Faculty

Pull up a chair and dig deeper into the topics that matter most, specially requested by our attendees. These small-group roundtables are your chance to ask faculty direct questions, share challenges, and exchange ideas in a small-group setting. The schedule and topics will be shared directly with attendees so you can prepare any questions you have.

8:15–11:20 a.m. General Session 6: Bringing It Home: Your Practice Action Plan

Turn ideas into action. This final session guides you through building a customized implementation plan based on what you’ve learned throughout the course. Through structured reflection, team discussion, and peer insights, you’ll identify your top priorities, establish your goals, and build a roadmap tailored to your unique practice. Leave with clarity, alignment—and a plan you’re ready to launch on Monday.

11:30 a.m. Adjourn

Hotel check-out is at 12:00 p.m.

As we wrap up the weekend and say our goodbyes, we help you prioritize your next steps and write an action plan customized to your practice goals so you can hit the ground running. We hope you leave energized for what’s next! We look forward to continuing to help you through this journey. Hotel check-out is at 12:00 p.m.

Faculty